![]() ![]() The need for data in a virtual meeting is essential, allowing you to see a holistic view of your clients. In the metaverse, it may be as simple as an avatar of a customer visiting your virtual headquarters and sitting down in your virtual conference room-taking away the need to travel while also giving people a more face-to-face experience. Companies turned to Zoom or other web chat providers to host their customer meetings during the pandemic. The availability of products is updated in real time, and consumers can interact more hands-on with the item they intend to purchase.Ĭustomer meetings are also a space the metaverse is sure to impact. Retail and e-commerce companies have identified this hassle and given customer's the chance to shop in their virtual storefronts while remaining at home. Online shopping is often tricky because you can't get a great idea of the product and have to instill lots of trust in a few images and customer reviews. Design, manufacturing, and labor processes can be easily optimized with the ability to visualize every aspect of production. ![]() How can we use digital twins in the metaverse?Įnterprises are building digital twins of their manufacturing plants and factories to identify missteps in the production process. Here is a look at some of the areas in which digital twin technology is playing a role in building the metaverse. It is tough to say precisely how the metaverse will look in one, three, five or 10 years, but with companies already creating digital twin playbooks and getting their feet wet in different areas, it may be wise to prepare your company as well. A complete or holistic view of machines helps companies save time on maintenance with fewer reworks and efficient resolutions to machine failures. For example, the maintenance industry uses digital twins to help fix machines and gain a comprehensive overview of different parts or components. Data from multiple digital twins can be aggregated for a composite view across a number of real-world entities, such as a power plant or a city, and their related processes."ĭigital twins do not have much value if they are not updated with real-time data, a task that machine learning and artificial intelligence have worked on for quite some time. The implementation of a digital twin is an encapsulated software object or model that mirrors a unique physical object, process, organization, person or other abstraction. Per Gartner, "A digital twin is a digital representation of a real-world entity or system. Similarly, this same technology and practice can be used for businesses serving customers. ![]()
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